Blue Light Resources for You and Your Patients

THE INCREDIBLE LIGHTNESS OF SEEING

Have you seen the light? The newness of sleek, minimal, lightweight eyewear, that is. Rising up, in sharp contrast to the oversized, dark, chunky specs that have dominated the eyewear airwaves. It’s time for a sea change. Here, in our special annual

IT’S ALL ABOUT BLUE

A primer on the latest blue light research and products + 4 expert ECPs weigh in on both sides of the blue light debate

THE AR DREAM TEAM

Get the scoop on how 3 very different ECPs sell anti-reflective coatings with rousing success—including the inside line on how each prices + presents the premium add-on

HOT LIST

Beat the Blues

EDITOR’S LETTER

Take a Bite

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

IN THE OPTICAL

NEW FOR 2018! The Optical Checklist

SOCIAL MEDIA

NEW FOR 2018! The EB Social Media Hot List

VISION 101

The BIG Five

VISUAL MERCHANDISING + STORE DESIGN

BEFORE + AFTER Focal Point

ACCESSORIES

CLEANUP CREW

AESTHETICS + VISION

Lash Lust

CONTACT LENSES

Keepin’ It Clean

THE CONSUMER CONNECTION

Emotional Rescue

By Barbara Thau

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

The 7 mantras of Will To, O.D.