short on time? I am right there with you. 2018 is off to a roaring start.
And, while I wholeheartedly encourage you to read every single page of this jam-packed-with-usable-info special issue of EB—our on-point annual focus on all things lenses—I’m going to break it all down here into three key sound bites for the seriously time-starved:
#1 Blue light is no flash-in-the pan trend. “The science is always evolving, but the data is all pointing toward a mounting body of evidence showing that blue light exposure is a real problem for eye and systemic health,” says Adam Berger, M.D., ophthalmologist with The Center for Retina and Macular Disease. Get our full primer on the latest blue light research and products + four expert ECPs weigh in on both sides of the blue light debate, in our It’s All About Blue feature, starting on page 54.
#2 AR is HOT. “With our doctor-driven dispensing, I tell the patient I want them to have the best in lenses, and that the best comes with no-glare. We definitely discuss both from the chair and in the dispensary. That’s what doctor-driven dispensing is all about!” says Eric White, O.D., owner of Complete Family Vision Care. Get the scoop on how three very different ECPs sell anti-reflective coatings with rousing success in our feature, The AR Dream Team, starting on page 62.
#3 Specs are Downsizing. Have you seen eyewear’s new lightweight looks? Sleek, minimal frames are rising up in juxtaposition to the dark, chunky specs that have ruled the eyewear airwaves. Get a gander at our beautiful lineup of lightweight specs that put the onus on the lens inside in The Incredible Lightness of Seeing fashion feature, starting on page 44.
Ah, and there’s so much more—from a lineup of fully usable social media posts for February (plus—bonus!—coordinating free downloadable images) in our new Social Media Hot List to a lineup of the coolest new cleaning cloths to four eye health tips for patients with eyelash extensions. We hope you enjoy the issue!
Erinn Morgan
Editor-in-Chief + Editorial Director
Eyecare Business