Do you keep tunes on tap in your optical?
“We play music all day, every day,” says Mei Fleming, O.D., of Luminance Vision Optometry in Lafayette, CA. “Our ultimate goal is to create a fun environment and to inspire our customers to feel positive about their purchase decisions.”
Here, three ECPs share the fav songs they have cued for summer. —Kerri Ann Raimo
LUMINANCE VISION OPTOMETRY
Lafayette, CA
Mei Fleming, O.D.
ROBERTS & BROWN OPTICIANS
Vancouver, BC, Canada
Sheena Taff
10/10 Optics
New York, NY
Ruth Domber
“We have different choices depending on the energy needed for the day. We may change the playlist throughout the day to either calm things down or amp up the vibe!”
—RUTH DOMBER, 10/10 Optics
Creating a playlist also works to pinpoint a store-specific atmosphere.
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