Advertisement

PentaVision

Eyecare Business

Article

Sports xTech

Today's the-future-is-now performance-enhancing sunwear unpacks mad genius technology in lenses and frame features that give athletes of all levels a wicked advantage, from the road and the trail to the field and the court.

By: ERINN MORGAN
Eyecare Business April 1, 2019 Vol 33, Issue April 2019

Model Photography by Jurgen Reisch > Still Life Photography by David Kressler
Styled + Directed by Erinn Morgan > Art Direction by William Pfaff
Fitting Optician: Julia Gogosha of Gogosha Optique > Hair + Makeup Kelly Hunt/Cloutier Remix
Models: Madison Paige/L.A. Models

GAME ON The Torino from ROKA delivers the goods in an oversized lightweight nylon sunglass with arctic mirrored C3 lenses that are chemical resistant, sweat resistant, fingerprint resistant, and anti-fog/smudge.

GAME ON

The Torino from ROKA delivers the goods in an oversized lightweight nylon sunglass with arctic mirrored C3 lenses that are chemical resistant, sweat resistant, fingerprint resistant, and anti-fog/smudge.

FROM THE FIELD

“In 2016, we renovated the entire office specifically to feature sports eyewear. We allocated over 500 square feet and raised the ceiling to 16 feet. This gave the room a wow factor.”

—JAMES MULLIGAN, Bouquet Mulligan DeMaio in Cleona and Elizabethtown, PA

UNDER THE WIRE (From l-r) The Vuarnet Ice Rectangular 1811 keeps it cool with removable + protective side shields, a performance nylon construction, and adjustable rubber temple tips. Maui Jim’s Alelele Bridge with HCL Bronze lens offers a warm tint that is ideal for a variety of light conditions. The Carrera Facer from Safilo is a fierce full-rim rectangular frame in high-density acetate and metal with sporty side lenses. The Costa Helo features built-in spring hinges and bio-resin adjustable temple tips that are co-injected with Hydrolite rubber for better grip and comfort.

UNDER THE WIRE

(From l-r) The Vuarnet Ice Rectangular 1811 keeps it cool with removable + protective side shields, a performance nylon construction, and adjustable rubber temple tips.

Maui Jim's Alelele Bridge with HCL Bronze lens offers a warm tint that is ideal for a variety of light conditions.

The Carrera Facer from Safilo is a fierce full-rim rectangular frame in high-density acetate and metal with sporty side lenses. 

The Costa Helo features built-in spring hinges and bio-resin adjustable temple tips that are co-injected with Hydrolite rubber for better grip and comfort.

BRIGHT IDEA The Smith Wildcat on-point shield sunglass from Safilo lights it up with ChromaPop lens technology to reveal natural color, enhance visual clarity, and provide greater definition of objects.

BRIGHT IDEA

The Smith Wildcat on-point shield sunglass from Safilo lights it up with ChromaPop lens technology to reveal natural color, enhance visual clarity, and provide greater definition of objects.

FROM THE FIELD

“With many of the manufacturers doing complete frame-and-lens orders, we are able to keep our shelves fully stocked at all times without having to see our rep too often. We just order the frame and lens complete in the color the patient wants and we keep our stock for the next patient.”

—SHANNEN KNIGHT, A Sight for Sport Eyes in West Linn, OR

TRUE BLUE The Nike Windfall EV1208 from Marchon Eyewear racks up the points with its acetate retro-inspired aviator shape, sky-blue 4-base mirrored lenses, and an on-trend metal top bar.

TRUE BLUE

The Nike Windfall EV1208 from Marchon Eyewear racks up the points with its acetate retro-inspired aviator shape, sky-blue 4-base mirrored lenses, and an on-trend metal top bar.

FROM THE FIELD

“Pick one or two good brands that work well and go deep. Customers will appreciate your depth of knowledge, and the eyewear companies will be grateful for your consistent business.”

—ANDREW BARKER, Sports Optical in Denver, CO

PERFORMANCE-ENHANCING (From l-r) The Leader Breakaway from Hilco Vision is a sporty wrap sunglass providing protection from peripheral sunlight, wind, and dust. Liberty Sport’s ANSI Z78.1-certified Phantom, purpose-built for motorcyclists, features Powered by Switch Magnetic removable side cups for wind + debris protection. The Wiley X Kingpin features ANSI Z78.1-certified Shatterproof Selenite Polycarbonate lenses with T-Shell coating to resist scratching in extreme environments.

PERFORMANCE-ENHANCING

(From l-r) The Leader Breakaway from Hilco Vision is a sporty wrap sunglass providing protection from peripheral sunlight, wind, and dust.

Liberty Sport’s ANSI Z78.1-certified Phantom, purpose-built for motorcyclists, features Powered by Switch Magnetic removable side cups for wind + debris protection. 

The Wiley X Kingpin features ANSI Z78.1-certified Shatterproof Selenite Polycarbonate lenses with T-Shell coating to resist scratching in extreme environments.

SHIELD ME The Oakley EVZero Path OO9308 from Luxottica is a lightweight Prizm Low Light rimless shield that is built for speed.

SHIELD ME

The Oakley EVZero Path OO9308 from Luxottica is a lightweight Prizm Low Light rimless shield that is built for speed.

FROM THE FIELD

“Every athlete is unique with the sport they compete in and also the way they compete. It’s critically important to listen to the individual’s specific needs in order to fit them with the best prescription eyewear so they can see as well as possible and perform at their highest capacity.

—ANDREW BARKER, Sports Optical in Denver, CO

What to Read Next