SHORT CUTS
Next GEN Offer:
Essilor is running a consumer promotion to motivate patients to try the new Transitions Signature GEN 8 lenses. When they purchase GEN 8 with Crizal, consumers can choose a free second pair of qualifying Essilor clear lenses. The promotion runs through Dec. 31. myiddlabs.com
Free UV Assets:
To raise patient awareness of the dangers of UV, Zeiss has released video interviews with O.D.s and dermatologists, in support of UVProtect lenses. They are free and available to ECPs to run on their websites or on waiting room monitors. zeiss.com/ecpmarketing
E-Commerce Site:
Coburn Technologies, Inc., has a new e-commerce website for optical consumables and spare parts for its surfacing, finishing, coating, and diagnostic products. shopcoburn.com
WANT MORE PRODUCT NEWS?
Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know. eyecarebusiness.com/EBNewProducts
EYOTO
eMap
eMap Lens Visualization and Analysis Platform has been engineered to take both quality assurance in the lab and the customer experience in retail to new levels. The cloud-connected eMap platform can quickly power-map and visualize lenses, providing a tool for surface inspection, Rx + coating checks, and spotting defects easily. eyoto.com
Vision Expo booth: LP4114
BAUSCH+LOMB
ULTRA Multifocal for Astigmatism
The monthly silicone hydrogel lens, designed to address the lifestyle and vision needs of patients with both astigmatism and presbyopia, combines the company’s 3-Zone Progressive multifocal design with the stability of its OpticAlign toric design. According to B+L, this is the first and only multifocal toric contact lens available as a standard offering in the ECP’s fit set. stillcomfortable.com/ufa , bausch.com
Vision Expo booth: MS12059
ESSILOR INSTRUMENTS USA
Pro-B 300 Blocker
The Pro-B 300 blocker offers an ultra-accurate, ergonomic design with a fast operation to enhance efficiency, making it suitable for higher-volume retail labs. It is compatible with both Essilor and Weco posiblock designs and is available with or without an embedded heavy-duty tracer. essilorinstrumentsusa.com
Vision Expo booth: LP6065
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