PURE EXCITEMENT

Marchon Eyewear unleashes Pure, a new collection to its proprietary-brand portfolio.

“Pure is unlike anything we’ve seen in eyewear yet, a modern and contemporary brand for those women and men who told us that they are often bored by the selection of lightweight frames that are offered to them,” says Marchon’s Thomas Burkhardt, senior VP of global brands, marketing, and design. “We are thrilled to add Pure to our portfolio of proprietary lifestyle brands; it will elevate the eyewear experience for our customers.”

Pure offers a mix of titanium and acetate styles with sleek, on-trend design elements, including pictured styles A2003 (left) and A5000.

»MSRP: $259 to $349

»800-645-1300, marchon.com

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