Rock On

Just Cavalli, part of the Roberto Cavalli fashion house, reveals new sunglasses and ophthalmic styles available from De Rigo Rem.

Featuring bold silhouettes, the incorporation of iconic animal prints, and Just Cavalli logo detailing, the collection is designed to appeal to younger, contemporary consumers who appreciate rock 'n' roll, street-inspired style.

The Just Cavalli VJC006 (left) in black/python offers modern styling in Mazzucchelli acetate, and the Just Cavalli VJC012 is a striking frame with a metal detail on the endpiece in a snake scale pattern.

MSRP: $240 to $304 derigo.us

Sincere Specs

Following successful launches in Canada and Europe, WestGroupe is offering its proprietary brand OTP (One True Pair)—designed in Montreal—to the U.S. market.

Launching with 18 ophthalmic styles and nine sunglass styles, OTP features a variety of colorways and shapes (including cat-eyes, geometric silhouettes, aviators, rounds, and oversized squares) to intrigue a wide customer base.

Sustainable initiatives in the collection include the use of biodegradable acetate and a selection of biodegradable sun lenses, 100% recyclable MEM nose pads, and cases made from sustainable cork. Pictured: OTP style OTP-153.

MSRP: $150 to $157 westgroupe.com

Vision Expo Booth: P551

FRESH CUTS

Independent luxury eyewear brand Alexander Daas recently became the first official U.S. distributor for Barcelona-based Woodys Eyewear.

• Vision Expo Booth: U1527

Through an agreement with Authentic Brands Group, Lucyd has licensed outdoor brand Eddie Bauer for smart eyewear, with functionalities such as open-ear audio, Bluetooth, and more.

• Vision Expo Booth: P1951

Marchon Eyewear Inc. and Columbia Sportswear announced the multiyear renewal of their global eyewear licensing agreement.

• Vision Expo Booth: P1369

Marcolin and Harley-Davidson Motor Company announced the renewal of their licensing agreement for the design, manufacturing, and worldwide distribution of Harley-Davidson-branded optical frames and sunglasses. This now includes the addition of performance and protective sunglasses designed for on-the-bike use.

• Vision Expo Booth: P968

Athleisure Ready

Tura introduces Superdry eyewear to the North American independent eyecare market.

Paying homage to the popular U.K. brand celebrated for its fusion of modern street style, posh tailoring, and athleisure appeal, the Superdry eyewear assortment will launch with 61 SKUs across 24 models, including Superdry styles SDOW001T (left) and SDOM006T, pictured.

The eyewear collection features eye-catching patterns, urban-inspired graphics, sporty details, vibrant colorways, and more.

Superdry has voiced its mission of becoming the most sustainable global fashion brand by 2030, and the eyewear collection stays true to this goal with an assortment of bio-based acetate and lower-impact packaging.

MSRP: $200 to $215 tura.com

Vision Expo Booth: P853

Fresh Silhouettes

EssilorLuxottica unveils the third installment of the Hailey Bieber x Vogue Eyewear collection, infused with both ’90s-inspired street style and classic glamour.

The model’s timeless style shines through in the latest drop for the collection with versatile silhouettes, signature colorways, and more.

Here, the Hailey Bieber x Vogue Eyewear 0VO5443 is a modern flat-brow cat-eye available in transparent green and shimmering opal peach with adjustable “Hailey” signature temples.

MSRP: $99 essilorluxottica.com

Vision Expo Booth: P1968, P1769