Interior Insights

Kicking off a fresh season with a rejuvenated optical shop doesn’t have to be daunting; it can be fun. Tap into your creativity and that of your staff members to spruce up the space with these three innovative suggestions.

1. Get Daring With Displays.

Make the experience in your practice a memorable one with an eye-catching, Instagram-worthy eyewear display.

Take tips from Oakley Optical Eyecare Centre. The practice in Kenaston, Canada, uses a mounted skateboard display (made by practice owner Larry Hosegood) to frame its latest styles—a unique merchandising approach that makes for a special shopping experience.

2. Cultivate Coziness.

Paint manufacturer Dunn-Edwards recently released its 2024 Color + Design Trends Report, and it’s highlighted by colors that cultivate “coziness, romance, escapism, and youthfulness.”

Thinking of updating your practice with a fresh coat of paint?

Take cues from natural-inspired hues such as warm honey tones, oceanic blues, and comforting neutrals.

3. Prep a Bold Backdrop.

Scroll through some stellar optical shop social media feeds, and you’ll notice a common theme: patients captured in their new suns or specs in front of a signature background.

The backdrop doesn’t have to break the bank; try a DIY project to use as the background—like a bookcase with thrifted, colorful bookends or a botanical wall made of faux flowers. Style Eyes Optical’s Instagram feed frequently spotlights its handwriting-style backdrop created by lettering artist Giselle Williams-Thomas; words like “Brooklyn” and “Eye Candy” prove apropos.