For Dr. Fallon Patel, sharing business-building leadership tips for eyecare professionals on her Instagram (@eyedocfallon) isn’t just a trending fad.

“[Business leadership in optometry] is what I live, breathe, and think about daily,” says the founder of Fallon Vision Group, which has scaled five optometry practices with LensCrafters across Canada. “I find it meaningful to share insights that might help someone out there—whether it’s someone on my team looking for a different perspective or another professional navigating the challenging transition from clinical work to business leadership.”

Here, the industry-recognized eyecare pro fills in the blanks for EB.