Features
Saddle Up
Whether it’s leaning into laid-back styling or stepping up with luxurious details, men’s eyewear is an adventurous take on the showstopping looks of the latest men’s fashion runways.
By Kerri Ann DeCindis
Turbulent Times in '25
2025 Annual Regional Market Trends Report
EB’s Annual Regional Market Trends Report crunches the numbers to deliver an in-depth look at the state of optical and the U.S. economy.
Departments
Elevating Optical in 2025
Editor's Letter
Growth strategies, style shifts, and patient experience take center stage in this year’s survey results.
By Jennifer Ford, content director
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN dives into regional trends regarding the prices of men’s eyewear.
By Ron Krefman, OD
Responding to Reviews
Staff Hiring, Training + Retention
How, when, and where to monitor platforms and reply to posts
By Stephanie K. De Long
It Pays to Accessorize
Back to Basics
In the optical, it can be easy to focus only on the necessities—the contacts, frames, and lenses that dominate the precious discussion time we have with patients. But there is likely an untapped and underestimated department in the dispensary that deserves a little love.
By Sheena Taff
Staying Sharp
Social Cues
With an online presence comes an often-overlooked shadow: cybersecurity.
By Sheena Taff
Retail Tech
Cutting-edge products for the optical + beyond