Life Italia Kids introduces new shapes and colors to its eyewear collection from WestGroupe, expanding its selection of frames to include sizes ranging from 39 to 54. Crafted from Swiss grilamid and medical-grade rubber, each frame comes with both a small strap and a full strap for a secure fit for children from infancy to their teenage years. A new color palette features shades of green, blue, fuchsia, lilac, and gray; accent colors like coral, butter yellow, and lemon yellow; and glitter fronts.
The brand has also updated its Multi-Flex hinge across several models. Made exclusively for Life Italia Kids from medical-grade rubber, the hinge can flex up to 270 degrees and return to its original position. The redesigned hinge features a branded embossed design and is intended to improve durability, flexibility, and overall comfort.
Pictured here, the WestGroupe Life Italia Kids NI155 is a unisex optical style flaunting a classic round silhouette and bold color combinations.
»MSRP: $165
»westgroupe.com
Vintage Glamour
Christian Louboutin launches its first-ever eyewear collection from Marcolin, featuring sun and optical styles that incorporate signature elements from the brand, including red accents on the frames—a nod to its iconic red soles. The overall color palette includes black, red, leather tones, and gold accents with Zeiss lenses designed exclusively for Louboutin.
The Christian Louboutin LB0002, pictured here, flaunts a striking cat-eye silhouette crafted from gold-tone metal with an intricate lattice pattern across the brow and temples. Red enamel accents mark the frame’s outer edges.
»MSRP: $500 to $875
»marcolin.com
Playful Spirit
Etnia Barcelona has announced the launch of its spring/summer 2025 kids collection. The new lineup includes 11 models—seven optical frames and four sunglasses—designed with a focus on bold colors and playful shapes.
Each piece in the collection draws inspiration from animal names to reflect a fun, imaginative spirit. The collection is part of the brand’s ongoing “Be An Artist” campaign, encouraging creativity and self-expression among children.
The Etnia Barcelona Panda, pictured here, is a classic round acetate sun style with lined color details on the front that extend onto the temples.
»MSRP: $168 to $185
»etniabarcelona.com
Enduring Style
Barton Perreira’s spring/summer 2025 collection features designs inspired by visionaries of the past and present—a celebration of heritage, craftsmanship, and individuality. The 20 new styles comprise sun and optical frames that boast timeless style while maintaining the brand’s commitment to high-quality materials and meticulous design.
Click here to visit #EBnewProducts for a constantly updated, curated collection of products to know.
Pictured here, the Barton Perreira Fossett—named after record-setting aviator James Stephen Fossett—updates the classic aviator silhouette with hand-beveled Japanese acetate and inlaid titanium details.
»MSRP: $535 to $835
»bartonperreira.com
Disruptive Design
Ray-Ban introduces the Blacked Out Collection, the debut eyewear line customized by A$AP Rocky, the first-ever creative director for Ray-Ban Studios. The collection reinterprets classic Ray-Ban designs with modern streetwear influences, reflecting the bold, disruptive style A$AP Rocky is known for.
The lineup consists of three models: the Mega Wayfarer, Mega Clubmaster, and Mega Balorama. Each style features ultra-black lenses, gold-plated accents, and a personalized AWGE logo on the temple tips.
Pictured here, the Ray-Ban Mega Wayfarer is a square sun style with ultra-black lenses, gold-plated accents, and chunky, angular temples that host a custom AWGE logo.
»MSRP: $266
»essilorluxottica.com
FRESH CUTS
Kering Eyewear has signed an agreement to acquire 100% of Italian eyewear manufacturer Visard and take a minority stake in Mistral, with the option for full acquisition by 2030. Founded in 1985 and 1991 respectively, both Visard and Mistral are based in Italy’s Belluno eyewear district and have demonstrated expertise in acetate eyewear production.
Innovative Eyewear Inc. has partnered with Canadian buying group Eye Recommend to offer its smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands to more than 600 independent optical practices across Canada.
KERING
Gucci | GG1907S | Recycled Acetate | 25-23-145 |Havana Brown 001 + 002 | Women
MODERN OPTICAL
Modz Kids | Centerfield | Stainless Steel | 47-19-130 | Black/Silver, Brown/Gold, Navy/Gunmetal | Children
