Forecasting Remedies: Eyewear Aesthetics + Consumer Attitudes 

TrendSpotting

A trends talk at the Mido 2026 optical trade show presents an emerging landscape shaped by healing and intentionality, as eyewear becomes a narrative object consumers use to cope with uncertainty, anxiety, and identity fragmentation.

By Veronica Daub

Sun, Dialed In.

Fashion Feature

Tap into trends to help craft a consumer-approved sunglass assortment at your practice.

By Kerri Ann DeCindis

The Patient Who Cares About the Planet Is Already in Your Chair

Sustainability is no longer a niche consideration in eyewear—it’s a meaningful, if secondary, factor shaping purchase decisions. Here, The Vision Council dives into research that shows most patients care about eco-conscious frames, but only after fit, comfort, and price. For eyecare providers, that gap creates a clear opportunity: using their expert guidance to connect engaged patients with sustainably made frames that still meet everyday performance expectations.

Perspective From a Pro

EB caught up with pro snowboarder Jamie Anderson during Oakley Community Days to discuss performance, product, and powering through setbacks.

By Kerri Ann DeCindis

Know Your Patient

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council explores why patients say they want a stylistic change for their frames but often choose the familiar.

By Alysse Henkel

Looking Back on 40 Years: A Conversation With Selima Salaun

As Eyecare Business marks 40 years of covering the industry, designer and optician Selima Salaun debuts her archive, “Le Petit Musée de Lunettes,” sharing how eyewear has transformed from medical necessity to fashion statement—and what the next decade of design may hold.

By Veronica Daub