Features
Building the Myopia Toolbox
The myopia management landscape in the United States may be developing more slowly than other global markets, but the first wave of FDA-approved technologies is shaping the standard of care and redefining how practitioners approach progressive myopia.
By Veronica Daub
Sharpen Your Edge
Staff Hiring, Training + Retention
Optical success begins with ongoing training, which also leads to retaining your best employees. Here, EB offers a selection of optical education and training sites to help keep staff on track.
By Stephanie K. De Long
Proof in Motion
Social Cues
As health-driven content dominates the digital landscape, eyecare professionals have a powerful opportunity to reframe the conversation about sports eyewear from accessory to essential gear on their social media channels—by creating dynamic demos and sharing authentic expertise that stops the scroll and drives home the difference.
By Sheena Taff
Wearable Tech Meets the Optical
Innovation at Eye Level
How eyecare professionals can reframe smart eyewear as a practical tool for everyday vision challenges—unlocking new patient benefits and opportunities for the modern optical practice.
By Sheena Taff
Framing the Neighborhood, Not the Feed.
Social Cues
Why community-first content should be the focus over the algorithm.
By Sheena Taff
Uncovering the Men’s Eyewear Opportunity
Optometric Business Tracker
Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN discusses bridging the capture gap for male patients in the optical dispensary.
From Scroll to Sale
Successfully guiding patients from online searches to in-person visits requires a strong understanding of their existing knowledge and effective use of social media.
By Jordan Foster, ABO, NCLE
Visual Merchandising Tips to Make Product Pop
Experts share simple ways to make eyewear displays more engaging and effective.
By Stephanie K. De Long
18 to 80…
Communication and customer experience preferences of different generations and what they mean for your optical.
By Stephanie K. De Long