Building the Myopia Toolbox

The myopia management landscape in the United States may be developing more slowly than other global markets, but the first wave of FDA-approved technologies is shaping the standard of care and redefining how practitioners approach progressive myopia.

By Veronica Daub

Sharpen Your Edge

Staff Hiring, Training + Retention

Optical success begins with ongoing training, which also leads to retaining your best employees. Here, EB offers a selection of optical education and training sites to help keep staff on track.

By Stephanie K. De Long

Proof in Motion

Social Cues

As health-driven content dominates the digital landscape, eyecare professionals have a powerful opportunity to reframe the conversation about sports eyewear from accessory to essential gear on their social media channels—by creating dynamic demos and sharing authentic expertise that stops the scroll and drives home the difference.

By Sheena Taff

Wearable Tech Meets the Optical

Innovation at Eye Level

How eyecare professionals can reframe smart eyewear as a practical tool for everyday vision challenges—unlocking new patient benefits and opportunities for the modern optical practice.

By Sheena Taff

Framing the Neighborhood, Not the Feed.

Social Cues
Why community-first content should be the focus over the algorithm. 

By Sheena Taff

Uncovering the Men’s Eyewear Opportunity

Optometric Business Tracker
Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN discusses bridging the capture gap for male patients in the optical dispensary.