The Now Awards by Vision Expo returned in 2026 with an expanded format, opening participation to the broader eyewear industry for the first time. Taking place at the Now Stage, one of three stages at the new unified Vision Expo format, the Now Awards celebrated established and emerging, independent and licensed brands from around the world—exhibiting at Vision Expo was no longer required, and participation was offered free of charge.

Finalists were selected based on artistry, innovative design, functionality, and overall industry impact, according to organizers. All submissions, including finalist entries, were displayed in a showcase at the show entrance throughout the duration of the event.

Finalists were recognized across several categories, with winners announced as follows:

Best Optical Style – Independent: Silhouette Atelier

Finalists: Morel, Bruno Chaussignand, Forall, and Nina Mûr

Best Optical Style – Licensed: Rachel Roy by A&A Optical

Finalists: Vera Wang by Kenmark, Two Blind Brothers by L’amy, Calvin Klein by Marchon, and Prada by EssilorLuxottica

Best Sun Style – Independent: Paloceras
Finalists: Paradigm, Press Eyewear, Karün, and Thierry Larsy

Best Sun Style – Licensed: Alain Mikli by EssilorLuxottica

Finalists: Moncler by EssilorLuxottica, Badgley Mischka by McGee, All Saints by WestGroupe, and Sunday Somewhere by WestGroupe

Best Emerging Brand: Press Eyewear

Finalists: Francis de Lara Edition, Vuzix, Paloceras, and EyeFly by Modo

Best Direct-to-Consumer Brand: CEV Collection

Finalists: Pair Eyewear and Jonas Paul Eyewear

The Ultimate Accessory, presented in partnership with the Accessories Council: Cotti

Finalists: Talla, Sydnie Banks, Kuro Athletics, and Francis de Lara Edition