VOW
Thyroid Eye Disease Awareness Week
This week, Nov. 18-24, is Thyroid Eye Disease (TED) Awareness Week, as declared by Prevent Blindness. The nonprofit offers a variety of free educational resources eyecare professionals can use when discussing the condition with their patients, including multiple videos in its Focus on Eye Health Expert Series. Here, Prem Subramanian, M.D., Ph.D., discusses the connection between TED and mental health, emphasizing the importance of patient-provider communication.
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Path of Purpose
Oakley has partnered with Team Rubicon, a veteran-led nonprofit focused on disaster relief, as part of Oakley In Service, the EssilorLuxottica brand’s platform for sharing stories of veterans. In this film, titled “Path of Purpose,” the collaboration highlights a retired U.S. Air Force specialist’s work with Team Rubicon to aid communities affected by natural disaster.
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Bridging the Vision Care Gap
The OneSight EssilorLuxottica Foundation shares that 1 in 3 people globally suffer from uncorrected vision, with 90% of these individuals living in communities that face limited access to eye care, low awareness of eye health, and a shortage of trained optometrists. Here, the organization highlights how tele-refraction enables urban optometrists to provide remote, high-quality vision care to rural and remote populations.
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Patient-Centric Marketing
Big Think invites entrepreneur Gary Vaynerchuk to share his perspective on the importance of respecting consumers' time when it comes to marketing your business. By listening actively to patient feedback and utilizing social media insights media, eyecare professionals can create compelling, engaging content that resonates with their audience to enhance patient satisfaction and foster long-term loyalty.
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The EASY Way
Contact Lens Institute (CLI) Visionaries share simple steps for proper contact lens wear and care in the CLI series, The EASY (Eyes, Awareness, Safety & You) Way.
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Charitable Vision Solutions
The OneSight EssilorLuxottica Foundation’s Champions for Sight initiative provides an opportunity for optometrists to offer charitable eyecare services to their communities to help eradicate poor eye and vision health. Here, a participating O.D. shares her experience with the program.
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State of Retail
The National Retail Federation shares highlights from its fourth annual 2024 State of Retail & the Consumer presentation, offering insight into consumers, the retail industry, and the U.S. economy.
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Looking Forward
Morel presents the finale of its Looking Forward Since 1880 campaign, an abstract and playful video that combines vintage aesthetics alongside contemporary images. In a press release, the independent eyewear design company emphasized the message of the campaign: “There is always room for a touch of nostalgia to accompany innovation.”
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Baseball Clinic for Visually Impaired Children
ICYMI: Earlier this summer, the Lighthouse Guild was featured on CBS News New York for its baseball clinic for blind and visually impaired children, held in conjunction with the U.S. Blind Baseball Association, which took place in New York City’s Central Park.
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Vision + the Paralympics
A fourth-year student from the SUNY College of Optometry interviews the school’s low vision specialist, Robert Chun, O.D., about his role as a certified international vision impairment classifier for the Paralympic Games, which take place from Aug. 28 to Sept. 8.
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Eye Care + Philanthropy
The Vision Council (TVC) announces the launch of its philanthropic arm, The Vision Council Foundation, to bridge gaps between manufacturers, eyecare providers, and consumers with initiatives that are informed by its members in the optical industry and industry data from TVC’s research program. Click here for more information.
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Eyecare Industry Collaborative
Howard Purcell, O.D., FAAO, president and CEO of the New England College of Optometry, invites the eyecare community to the 2024 Industry Collaborative: Health Equity in Eye Care. Here, Dr. Purcell highlights some of the offerings of the third annual event, including presentations, debates, and discussions, set to take place Sept. 9-10 in Boston.
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One Vision Day
Hoya celebrated One Vision month earlier this year, with thousands of its employees participating from across the globe. With a focus on environment, community, and workplace, 100 activities took place in 27 countries, from litter cleanups and planting trees to providing complimentary vision screenings.
The Gift of Sight
Optometry Giving Sight (OGS) shares the story of Justin, who struggled with poor vision until the See Better, Learn Better initiative provided the eyewear he needed to thrive in school at no cost. OGS shares that 80% of a child’s learning is vision-based, and the See Better, Learn Better program, partly funded by OGS, provides long-term eye care free of charge for young students.
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Optometry’s Meeting 2024
The American Optometric Association (AOA) recently wrapped up Optometry’s Meeting 2024, comprising the 127th annual AOA Congress and 56th annual American Optometric Student Association Conference, in Nashville, TN. The four-day event gathered industry professionals and leaders for continuing education, professional development, and networking opportunities. Here, the AOA shares highlights from the event.
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Presbyopia Perspectives
Here, the contact lens and cornea section chair of the American Optometric Association, Mile Brujic, O.D., discusses his perspective on the future #presbyopia care and the role of optometrists in thinking outside the box to develop creative solutions for each patient.
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Optometry Student Challenge
As ABB Optical Group opens registration for the 10th annual Optometry Student Challenge, here is a look back to last year’s winners on an episode of “Dede Talks” discussing their experiences with the Optometry Student Challenge + what excites them most about starting their careers.
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The EASY Way with Dr. Ramsey
Adam Ramsey, O.D., of Socialite Vision in Palm Beach Gardens, FL, emphasizes the importance of asking patients open-ended questions about their contact lenses to elicit more detailed responses and uncover something the eyecare professional can improve upon.
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Tips for Giving Employee Feedback
Success magazine invites Amy Somerville, CEO of Success Enterprises, to discuss tips on how to give effective feedback to your employees—an essential step toward building a strong team. Plus, she offers suggestions for receiving feedback.
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Kering on the Runway
Revisit the action of Kering Eyewear's Fall/Winter 2024 runways as the company presents shots of its fashion houses—including new eyewear styles—and delivers behind-the-scenes glimpses into the design process.
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The Talent of Roberto Cavalli
The world recently said goodbye to a fashion industry legend, Roberto Cavalli. The celebrated Italian fashion designer passed away at the age of 83, leaving behind a robust, colorful, and memorable legacy that includes one of his last eyewear collections, shown here from De Rigo Rem.
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Saving the Sea from Plastic Waste
Eco Eyewear by Modo has partnered with Waste Free Oceans, and their combined efforts achieved a massive milestone, preventing 10 tons of plastic waste from entering the Caribbean Sea. In total, Eco’s Wave of Change commitment has collected more than 40 tons of ocean-based or ocean-bound plastic. Here, they share their process toward closing the loop on a circular economy.
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Eye on Recycling
Eastman is tackling today’s plastic waste problem with mixed plastics processing at its material-to-material molecular recycling facility, which produces virgin-quality material containing up to 50% recycled content, according to the company. Many eyewear brands are utilizing Eastman’s products, including its Acetate Renew, Tritan Renew copolyester, and Tenite Renew materials.
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“Transporting Data…Not Patients”
Believing that health care is a fundamental human right, an optometrist in Norway’s remote Lofoten Islands—where patients often have to travel by plane to receive care—tackles the challenge of delivering eye care to the rural area through the use of telemedicine technology from Zeiss.
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Eye Safety + The Solar Eclipse: April 8
The total solar eclipse taking place on Monday, April 8, will be the last total solar eclipse visible from the contiguous U.S. until 2045. Here, Prevent Blindness shares tips for viewing the once-in-a-lifetime event safely with former NASA astronaut Mike Massimino, Ph.D., retired NASA physicist Rafat Ansari, Ph.D., and medical retinal specialist Amy Babiuch, M.D., from Cleveland Clinic.
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Contact Lens Institute Panel Discussion
Following the Contact Lens Institute (CLI)’s panel at Vision Expo East, “Beyond Vision: Behaviors to Supercharge Your Contact Lens Business,” Eyecare Business editor-in-chief + Contact Lens Spectrum editorial director Erinn Morgan sits down with the CLI Visionary panelists to discuss the untapped opportunity and benefits of prescribing contact lenses.
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EB's Trends Talk at Vision Expo East 2024
Eyecare Business editor-in-chief Erinn Morgan and managing editor Kerri Ann Raimo present the top eyewear and fashion trends defining the Spring/Summer 2024 season, while celebrated illustrator and star of EB’s March cover Mokshini sketches the trends in real time.
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No Optician Today?
The optical business advisor for the Professional Eye Care Associates of America (PECAA), Kayla Groves, shares tips for involving the rest of your staff when the optician is unexpectedly unable to come into the practice.
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EB Behind the Scenes
Eyecare Business shares a behind-the-scenes look at the NYC photo shoot highlighting the eyewear trends that define the Spring/Summer 2024 season, featuring jazz singer and actress Dolly Lowe, illustrator Mokshini, and global concert violinist Filip Pogady—shot by award-winning art photographer Kasia Idzkowska.
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Lessons from Black History
Cultural competence in vision care, and health care overall, is crucial. Here, Trusted Health invites Portia, a nurse, writer, and digital marketer, to discuss how fostering cultural diversity is essential to providing exceptional care with a focus on historical context.
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Breaking Glass Ceilings in Eye Care
Meet Patricia Bath, M.D., the inventor of laserphaco cataract surgery and the first Black woman doctor to perform the procedure on a patient. Dr. Bath was a woman of many firsts within the field, though as she puts it in this interview with Time magazine, “I was not seeking to be first; I was just attempting to do my thing.”
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Video of the Week: Strategy 101
Harvard Business School’s Felix Oberholzer-Gee, author of "Better, Simpler Strategy,” demystifies successful strategizing by focusing on two main value drivers: employee and customer satisfaction.
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Video of the Week: Becoming Comfortable with Small Talk
In this episode of the “Think Fast, Talk Smart” podcast, strategic communications lecturer Matt Abrahams shares tips to becoming proficient in small talk—from cocktail parties to professional networking events.
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