Sept. 11, 2020 — The Accessories Council has announced the winners of its second annual Design Excellence Awards, created in 2019 to expand the recognition of outstanding products across categories. Today, the Awards signify industry-wide recognition ahead of the critical Fall/Holiday 2020 selling season. Two eyewear award winners were announced—Longchamp style LO2670L from Marchon and Jimmy Choo Shine/S sunglasses from Safilo.
Design Excellence Award winners are representative of consumer taste, trends, and considerations that inform purchase power. Winning products were voted on by the public from finalist pools selected by the Accessories Council Board of Directors.
Finalists were chosen based on the criteria of excellence in design, unique appearance and/or function, consumer needs addressed by product, appropriate aesthetics, innovative materials or technology, market positioning and competitive performance, social images, emotional appeal, and sustainability. It is this criterion in which consumers evaluate purchase and in which Design Excellence Award winners excelled.
Sponsors of the 2020 Design Excellence Awards include QVC/HSN, Adorn, Marchon Eyewear, NY NOW, and Saga Furs. Each of the winners listed above received a trophy designed by Marchon Eyewear. For more information on categories and finalists, please visit: https://accessoriescouncil.org/design-excellence-awards.