Sept. 30, 2020 — Essilor of America recently announced the activation of two programs designed to provide resources to private eyecare practitioners. 

On Oct. 1, Essilor will activate points on the Win Together with Essilor bonus rewards program for eligible Transitions lens purchases, designed to help ECPS ease financial stress by “ensuring practices who are financially compromised by recent managed vision care changes on Transitions will be made whole,” shares the company.

To participate in the Win Together with Essilor rewards, practices must be enrolled in either Essilor Experts, Essilor’s flagship partnership program, or the new Essilor Partners program, and be enrolled in Essilor Preferred Rewards. Practices fully enrolled on or before Sept. 30, 2020 will earn rewards for all eligible Transitions product sales from Sept. 1, 2020 forward. 

“Transitions Signature GEN 8 was our most successful generation upgrade ever, and therefore we want to support doctors and opticians in prescribing the best for their patients,” says Rick Gadd, president of Essilor North America. “No matter the vision care plan, the patient need, or the business challenge, Essilor will invest its time and resources to partner with private practice and ensure their success now and well into the future.”

In addition, Essilor shared that it will more than double its fourth quarter consumer media investment, with the intention of driving 295,000+ patients primed to purchase Varilux, Eyezen, Crizal, and Transitions products to local Essilor Experts affiliated independent practices. 

“We saw such a boost in recovery to Essilor Experts practices as a direct result of our initial awareness promoting media campaign that we have more than doubled our per practice marketing investment to ensure the independent practices who partner with us will see a surge in high-value patient traffic,” says Sherianne James, chief marketing office and senior vice president of customer engagement at Essilor of America. 

To leverage Essilor’s nationwide media campaign, private practices must be enrolled in Essilor Experts.

Learn more: essilorpro.com/programs-services/essilor-experts.