Dec. 18, 2020 — LensCrafters, one of the largest optical retail brands in North America, announced the opening of the company’s first flagship stores in New York City, located at 777 3rd Avenue, and 6 E. 23rd Street.

“We look forward to advancing the LensCrafters brand this year and next with the rollout of our first flagship stores in New York City this month,” says Alfonso Cerullo, GM of LensCrafters, North America. “The expanded assortment of luxury optical and sun styles will give the brand a larger footprint in the eyewear market. In addition, we will have the tremendous benefit of Essilor’s superior lens design and technology available to our customers. Above all, we want to be a top destination in the community when it comes to finding the best vision care solutions to help people express themselves while seeing well at the same time.”

The new LensCrafters locations will feature digital technology to create a personalized experience for the consumer journey, shares the company. LensCrafters plans to roll out additional flagship stores in 2021, with San Francisco set for a spring opening.