May 26, 2021 — EssilorLuxottica, which recently announced its plans to exhibit for the first time as a joint company at Vision Expo East (scheduled to take place June 2-5), has shared additional information of its physical and virtual experiences for the show. 

“The return of Vision Expo East marks the beginning of a new chapter for the industry, one that EssilorLuxottica is proud to be a part of to stoke a renewed passion as we begin entering a post-pandemic world,” says Rick Gadd, president of Essilor North America. “Once again engaging with our customers and partners in person, and for the first time a digital show experience, we can show even more of our support for customers and the value we bring to grow the market for everyone through programs and products like EssilorLuxottica 360 and Ray-Ban Authentic.”

“We took this opportunity to reimagine the way we engage with our customers at Expo. More high-touch branded experiences, more engaging, more personalized and informative—our customers remain at the center of our strategy so all of these elements are critical in strengthening our relationship with them,” says Fabrizio Uguzzoni, president of Luxottica Wholesale, Americas. “Our goal is to have the customer walk away with the confidence that EssilorLuxottica has their back and we are working tirelessly to develop products and programs that will elevate their practices and give them an edge.”

EssilorLuxottica has shared a variety of events that customers can join in-person or remotely: 

The company also announced brand-focused programs and initiatives through a “micro-moment” series:

• EssilorLuxottica 360: Innovative Solutions to Match Consumer Trends
• Ray-Ban Authentic Essilor Special Edition: The Perfect Match
• Varilux: Give Them Vision Without Limits. Insist on Varilux
• Crizal Rock: For Durability Like Never Before
• Ray-Ban New Brand Campaign
• Oakley: Be Who You Are
• Costa: For Those Who Need Water to Breathe
• Coach: Coach It Forward

In addition, on Thursday, June 3, the company will host an invite-only outdoor event with live music, food, and drinks for members of its EssilorLuxottica 360 partnership program—which is powered by Essilor, Luxottica, and EyeMed. For more on the program, head to EB’s Facebook Live with Ludo Ladreyt, senior VP of sales for the optical channel at Luxottica Wholesale N.A.

For updates on EssilorLuxottica’s Vision Expo events and initiatives, visit the company’s show-centric microsite.