Sept. 6, 2023 — Opti 2024, the international optical show set to take place Jan. 12-14, 2024 in Munich, has launched a new campaign, “We Are Opti.”
 
“If so many positive things are happening in the run-up to Opti, we simply have to show this to the outside world. This is why we are venturing a new approach to communication with our extraordinary visitor campaign featuring real Opti people. It reflects the joy and pride of working creatively together,” explains Cathleen Kabashi, head of Opti.
 
According to Opti organizers, “We Are Opti” illustrates the philosophy of the optical show, reflecting the importance of exchanging ideas in response to today’s global industry challenges. The campaign will continue throughout the year across mediums and featuring other selections of people. Kabashi plans to feature a selection of industry representatives including the personalities behind Opti.
 
The faces of the campaign are Aziza Arbabzadeh, senior manager consumer optics at Spectaris; Giovanni Graffweg, master optician and owner of Optik Breiderhoff in Essen; Sabrina Oberlander, master optician and owner of Brillenwerke in Offingen, ambassador of the crafts; Sertac Özenir, master optician and owner of Sehwelt Eller in Düsseldorf; Sarah Schleicher, optician and influencer; Dagmar Schwall, object manager at Eyebizz; and Frank Sonnenberg, sustainability interest group, corporate social responsibility manager and journalist.