Feb. 16, 2023 — To connect with customers in their communities, Safilo USA is launching its 2023 Safilo Partnership Tour on Feb. 22-23 in New York City. Running through May, the tour will also stop in Houston March 1-2, with stops in California, Georgia, and Canada to be announced.
 
Featuring guest speakers, brand activations, and exclusive promotions, the tour will showcase Safilo’s North American brand portfolio in addition to offering continuing education credits. Safilo will showcase all of its Spring 2023 frame collections, including a preview of Carrera Women, a new dedicated women’s eyewear line launching exclusively in the U.S. and Canadian markets in April.
 
The first stop in New York City will take place at 463 West St. Penthouse from noon to 10 p.m. on Wednesday and Thursday, Feb. 22 and 23. Hour-long speaker sessions include “J.O.B.S Program: Joint Opportunity to Believe in Staying,” by ABO speaker and Safilo USA education and training manager Robin Brush, “The Secret to Finding Doctor Coverage That Everyone is Talking About” by Howard Fried, O.D., president of Digital Optometrics, and more.
 
To fully concentrate its programming efforts and resources on the tour, Safilo will not exhibit at Vision Expo East in March.
 
Attendance is open to all Safilo accounts as well as eyecare professionals who might consider working with Safilo in the future. To book a product viewing period or training class, contact your Safilo sales rep; prospective customers can contact customer service at 800-631-1188.
 
For more information: safilo.com.