Jan. 25, 2024 — Eyecare Business, as part of BroadcastMed’s vision portfolio, has welcomed a new digital platform designed to elevate the user experience for eyecare professionals.

BroadcastMed has launched the new platform across its full suite of vision brands, leveraging an intricate, expansive network to offer ECPs the latest developments, trends, and breakthroughs in the field of eye and vision health. Featuring an easy-to-navigate, efficient user-centric design, the new platform reflects the company’s dedication to convenience, BroadcastMed shares, intended to foster continuous learning, collaboration, and professional growth.

"We are delighted about the positive impact this enhanced network will have on our partners’ ability to connect with health care professionals in a meaningful way,” says Lee Schweizer, chief digital officer, BroadcastMed. “With optimized architecture for improved search visibility, a network-buying approach for advertisers, and plans for dynamic content in 2024, we're excited to offer enhanced benefits for both advertisers and healthcare providers."

BroadcastMed, in partnership with growth capital partner 424 Capital, acquired PentaVision in August of 2022 to expand its health care audience and secure high-quality content across 11 eyecare brands. PentaVision’s media brands are among the most respected brands globally and, in addition to EB, include Contact Lens Spectrum, Corneal Physician, Glaucoma Physician, New Retinal Physician, Optometric Management, Ophthalmology Management, Ophthalmic Professional, Presbyopia Physician, and Retinal Physician.

For more information: broadcastmed.com.