June 19, 2024 — Registration is now open for Vision Expo West, the biannual eyewear tradeshow presented by The Vision Council (TVC) and RX. Set to take place at the Venetian Expo in Las Vegas from Sept. 18-21, the event includes an expansive exhibit hall and a comprehensive educational program, VisionEd.

The event will feature accredited optometric, opticianry, and business education programs, and an exhibit hall with more than 400 companies showcasing innovations in frame design, lens advancements, diagnostic instruments, and practice management solutions.

The Eyecare Business team will be in attendance, broadcasting live from the show floor and hosting two Flaunt the Frame events—fashion shows to showcase the season’s eyewear trends—on Thursday and Friday, Sept. 19 and 20.

“This event gathering continues to stand as a vital platform and cornerstone in the industry for uncovering what is next in eye care and eyewear, knowledge exchange, business exploration, and bringing the optical community together for unparalleled opportunities within the dynamic landscape of Las Vegas,” says Fran Pennella, the vice president of Vision Expo at RX.

"Vision Expo is truly a trade show made possible by the industry, for the industry. Our goal is to foster an environment where professionals can collaborate, innovate, and drive the future of eye care forward,” says Mitch Barkley, TVC’s vice president of trade shows.

 Attendees can register for the show here, and reduced-rate lodging is available until Thursday, Aug. 15.