Aug. 7, 2024 — A new three-part video series from the Contact Lens Institute (CLI) aims to promote healthy contact lens use. Titled “EASY as 1-2-3,” the series features 18 CLI Visionaries who encourage eye care professionals to share The EASY Way with their soft contact lens patients.
The EASY Way (Eyes, Awareness, Safety and You) program has been used by eyecare professionals in the U.S., Canada, and worldwide for four years. It offers simplified tips, infographics, and digital resources for practices, available for free here. The program includes three key steps:
- Think Clean: Wash and dry hands before touching lenses or eyes. Clean and disinfect reusable lenses with each removal and clean the lens case as directed. Avoid water exposure to lenses and cases.
- Remember Fresher is Better: Wear lenses as directed by an eye care professional, replacing them on schedule. Daily disposable lenses should be used only once. Use new solution for reusable lenses and replace the lens case every three months.
- Trust Your Eye Doctor: Follow the advice of your eye care professional and contact their office with any questions.
The CLI Visionaries featured in the series are Monica Bhula, O.D., Texas Vision; Shelby Brogdon, O.D., McFarland Eye Care; Andrew Bruce, LDO, ABOM, NCLEM, FCLSA, ASB, Opticianry Education Services; Jenn Seymour, LDO, NCLE-AC, ABO-AC, Yesnick Vision Center; Ariel Cerenzie, O.D., FAAO, FSLS, Charlotte Contact Lens Institute; Angelica Cifuentes, O.D., Blinking Owl Eyecare; Jade Coats, O.D., McDonald Eye Associates; Jason E. Compton, O.D., FAAO, Compton Eye Associates; Janelle Davison, O.D., Brilliant Eyes Vision Center; Sabrina Gaan, O.D., Eyes on Plainville; Lisa Hornick, O.D., MBA, FAAO, Stanford Ranch Optometry; Diana Mejia, Bellaire Family Eye Care; Scott Moscow, O.D., Roswell Eye Clinic; Ashley O’Dwyer, O.D., Bay Mills Health Center; Adam Ramsey, O.D., Socialite Vision; Noha Seif, O.D., FAAO, FSLS, Contact Lens Institute of Seattle; Dana Shannon, O.D., FAAO, Clarendon Vision Development Center; and Jennifer Tsai, O.D., Line of Sight.
CLI says it plans to further promote the initiative by releasing additional “EASY as 1-2-3” content that includes celebrity guest stars later this summer.