Dec. 5, 2024 — The Vision Expo East 2025 optical trade show is set to take place Feb. 19–22, 2025, at its new location, the Orange County Convention Center in Orlando, FL. Organized by RX and The Vision Council (TVC), the conference features educational programming, starting on Feb. 19, and an expansive exhibit hall, open on Feb. 20.
Stay tuned for EB’s BIG Vision Expo East Guide in the January/February edition of Eyecare Business for a roundup of event offerings curated with our readers in mind.
Submissions are still being accepted for the third annual Now Trend Showcase and Awards until Sunday, Dec. 15. The awards will be presented at the expo’s main stage on Feb. 20 at 4:30 p.m. across the following categories: Best Sunglass Award, Best Optical Award, Best Direct to Consumer Award, Optical Achievement Award, People’s Choice Award, Best Emerging Brand, and the Ultimate Accessory (presented by the Accessories Council). This year’s themes are Sensorial Design, Innovation, Memories Are Made Of, and Consciously Designed. For submission guidelines, click here.
This year's expo will include more than 270 hours of accredited continuing education and more than 300 exhibitors showcasing eyewear, frames, technology, lenses, and practice management solutions. The event also introduces a restructured show floor with distinct sections focusing on Eyewear, Eyecare, Independent Design, and Tech + Innovation. New show features include the Resource Center, featuring TVC in collaboration with associations and charitable partners; the OTC Showcase, spotlighting popular over-the-counter products; the Indie Lab Speakeasy, a meeting place sponsored by independent laboratories; and more. The event will also offer evening networking opportunities, including an opening night party, a Friday poolside gathering, and daily happy hours.
The accredited educational curriculum features a robust schedule of courses relevant to all industry professionals, in addition to OptiCon @ Vision Expo, presented by the United Opticians Association and designed specifically for opticians.
The official hotel block for Vision Expo East 2025 is open through Connections Housing until Sunday, Jan. 19, 2025, with limited rooms available at nearby hotels and complimentary shuttles that connect to additional locations. Registered attendees can also enjoy discounts on dining, theme parks, and more through Vision Expo’s partnership with Visit Orlando, in addition to discounts on train travel through Brightline. Click here to learn more.
“Vision Expo East 2025 is a culmination of everything that is new, redefining the expo of the future,” says RX group vice president Beth Casson. “The transformation of the event logo, streamlined show design, enhanced programming, and a variety of new features for a vibrant experience further reflects a commitment to innovation and fashion, while also fostering a stronger community among optical professionals.”
To register as an attendee, click here.