Dec. 19, 2024 — The deadline to submit frames for the Now Trend Showcase and Awards at Vision Expo East 2025 has been extended to Jan. 17, 2025. Product samples must be received by Jan. 24, 2025, to be eligible. Submissions are free for brands exhibiting at Vision Expo East, set to take place Feb. 19-22, 2025, at the Orange County Convention Center (OCCC) in Orlando, FL.
Stay tuned for EB’s BIG Vision Expo East Guide in the January/February edition of Eyecare Business for a roundup of event offerings curated with our readers in mind.
The Now Trend Showcase will feature innovative trends in eyewear design under the following 2025 themes:
- Sensorial Design: Fresh, bold, and brilliant innovations
- Innovation: Modern designs, advanced technology, new materials, and wearable concepts
- Memories are Made Of: Timeless and classic designs inspired by optical heritage
- Consciously Designed: Sustainable and eco-friendly products
The Now Awards ceremony is scheduled for Thursday, Feb. 20, 2025, at 4:30 p.m. on the OCCC Main Stage. It will be followed by a panel discussion led by the Now Advisory Committee and a champagne toast. The awards categories include Best Sunglass (Independent & Branded), Best Optical (Independent & Branded), Best Direct to Consumer, Optical Achievement, People’s Choice, Best Emerging Brand, and Ultimate Accessory (presented by the Accessories Council). For submission guidelines, click here.
To see the winners of the previous Now Awards, click here.