Conexiant, Eyecare Business’s parent company, has entered a partnership with Elsevier to manage advertising sales and digital solutions for more than 100 global medical societies and associations across more than 25 health care specialties. The collaboration aims to enhance audience engagement, provide targeted marketing solutions, and offer new digital tools to medical organizations, publishers, and health care professionals.
Under the agreement, Conexiant will oversee print and digital advertising sales, sponsored content, and classified listings while also implementing programmatic advertising, triggered marketing campaigns, and customized engagement solutions. These offerings will allow societies and advertisers to develop integrated media strategies using data-driven targeting and digital marketing tools.
“I’m thrilled to enter into this strategic alliance with Elsevier, a global leader in clinical research and publishing. By combining our expertise, we can empower Elsevier’s society partners to embrace innovative strategies, launch cutting-edge products, and adopt emerging technologies,” says Charlie Lee, CEO of Conexiant. “Our shared vision is to deliver meaningful member benefits that drive advancements in health care and ultimately improve patient outcomes.”
The partnership officially launches on April 1, with additional digital products and engagement tools expected to roll out later in the year.
About Conexiant
Conexiant is a premier global health care destination, renowned for its trusted clinical content, extensive audience engagement, and comprehensive educational library. The integrated Conexiant network, encompassing digital solutions, events, learning, and publications, that empowers health care professionals with actionable insights, peer-driven education, and cutting-edge resources that drive better clinical decisions and patient outcomes for over 2.8 million health care practitioners and those looking to engage with them. Conexiant has built a community of the largest and most sought-after health care audiences, leveraging an industry-leading portfolio of brands and solutions. By driving effective marketing, education, and engagement strategies, clients are empowered to directly engage their target audience and maximize their return on investment. For more information, visit conexiant.com.
About Elsevier
A global leader in advanced information and decision support, Elsevier helps to advance science and health care by facilitating insights and critical decision-making with innovative solutions based on trusted, evidence-based content and advanced AI-enabled digital technologies.
Elsevier has supported the work of its research and health care communities for more than 140 years with 9,500 employees around the world, including 2,300 technologists, who are dedicated to supporting researchers, librarians, academic leaders, funders, governments, R&D-intensive companies, doctors, nurses, future health care professionals, and educators in their critical work. Our 2,900 scientific journals and iconic reference books include the foremost titles in their fields, including “Cell Press,” “The Lancet,” and “Gray’s Anatomy.”
In partnership with the Elsevier Foundation, Elsevier works with the communities it serves to advance inclusion and diversity in science, research, and health care in developing countries and around the world.
Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, digital solutions, and content, visit elsevier.com.