The organizers of DaTE 2025 have confirmed that more than 90 brands will participate in the upcoming eyewear event, taking place Sept. 13-15 at the Cocoricò in Riccione, Italy.

Alongside Italian eyewear makers, the event will feature exhibitors from France, Germany, Belgium, Denmark, Switzerland, the U.S., and other countries. The program will also include the DaTE Disco Party, scheduled for the evening of Sept. 13, with more details to come.

Registration for industry professionals opened on Feb. 8, coinciding with DaTE’s debut installation at Mido 2025. The installation introduced key themes for this year’s event, including innovation, creativity, and technology in eyewear.

“Being able to confirm all the available stand spaces in just a few months is a major milestone of which we are extremely proud,” says DaTE president Dave Degl’Incerti Tocci. “The response from exhibitors and partners shows we are working in the right direction and motivates us to move forward with even greater energy toward the forthcoming edition.”

DaTE 2025 will introduce a new event format, designed to respond to the evolving needs of the eyewear industry. Plans include transforming DaTE into a traveling event series, with future editions set to take place in various Italian cities such as Bologna, Naples, Rome, and Milan.

Admission to DaTE is free of charge but limited to eyewear industry professionals, opticians, buyers, and journalists.

More information, including a full exhibitor list, is available here.