Feb. 12, 2025 — Eyecare Business delivers the latest updates across the eyecare industry, from appointments to achievements and other notable news. This week includes updates from Costa Sunglasses and Hilco Vision.

Robbie LaBelle has been named vice president of global marketing for Costa Sunglasses. LaBelle, who has over 20 years of experience in brand strategy and marketing, previously held leadership roles at Sports Research, Nike, and Apple/Beats by Dre. In his new role, LaBelle will oversee Costa’s global marketing efforts, focusing on brand storytelling, strategic campaigns, and consumer engagement.

Hilco Vision has announced changes to its team: Kelly Piotti has been appointed as senior vice president of optical and retail, Brent Jones as senior vice president of eye care in North America, and John Lakey, formerly chief commercial officer for North America, has been named chief strategy officer and head of international revenue. In their new roles, Piotti and Jones will oversee strategic growth and operations in their respective divisions, while Lakey will focus on international business development in markets including Europe, Canada, and Australia.