
Loft Eyewear Shows has announced it will relocate its West Coast event to the historic Santa Monica Post Office in Santa Monica, CA, this fall.
The 2025 edition of the independent luxury eyewear showcase marks a new chapter for Loft Eyewear Shows on the West Coast. Since 2000, Loft has hosted independent eyewear events in cities including New York, San Francisco, and Las Vegas, featuring collections from luxury and boutique eyewear designers worldwide.
“We feel that the future of these events hinges on creating an environment for not only buying carefully curated eyewear, but also for exchanges of common interests, learning about the creative aspects of individual designers, and of course, having fun while we are at it,” says Loft founder Richard Mewha.
The event is scheduled for Oct. 24-25. Programming will include a welcome reception on Friday evening, followed by the eyewear showcase throughout Saturday. Amenities such as parking, food service, and on-site refreshments will be available to attendees.
Additional event details and an updated list of participating vendors will be posted on Loft’s official website and its social media channels.