Prevent Blindness and the National Center for Children’s Vision and Eye Health (NCCVEH) are using the release of the new Disney/Pixar film “Elio” to raise awareness about children’s vision issues, including amblyopia and the use of eye patches as a treatment option. In the film, the main character is shown wearing an eye patch, a common therapy for conditions such as amblyopia, the leading cause of vision loss in young children.

To support public education, Prevent Blindness and NCCVEH have released a series of free resources covering eye-patching tips, amblyopia facts, and eye injury prevention. The organizations are also encouraging families to share photos of children wearing eye patches on social media using the hashtag #EyePatchSuperPower.

Additionally, Prevent Blindness has debuted a new video series titled Focus on Children’s Vision, featuring patient stories and expert commentary. Episodes include personal accounts from children and families managing amblyopia, as well as an informational segment from Sandra S. Block, OD, MEd, MPH, president of the World Council of Optometry.

The initiative also aligns with the organization’s ongoing advocacy for the Early Detection of Vision Impairments for Children Act, bipartisan legislation (H.R. 2527) aimed at expanding early vision screening and care coordination services nationwide. The bill was reintroduced in March 2025 and awaits companion legislation in the U.S. Senate.

Prevent Blindness also clarified that it is not affiliated with Disney, Pixar, or their subsidiaries in connection with this awareness effort.