Target and Warby Parker have announced a partnership to launch Warby Parker at Target, a shop-in-shop concept offering eyewear and vision services within select Target stores. The first five locations are set to open in late 2025 in Willowbrook, IL; Bloomington, MN; Brick, NJ; Columbus, OH; and Exton, PA.

Staffed by Warby Parker employees, each in-store Warby Parker location will provide prescription glasses, sunglasses, contact lenses, eye exams, and vision tests. Warby Parker products will also be available through Target’s website once the first location opens.

Additional locations are planned for 2026, with the potential for further expansion. The partnership will operate alongside Target Optical, which currently provides vision services in more than 500 Target stores nationwide.