The Vision Council (TVC) announced that it closed 2025 with a year of measurable progress across research, government relations, industry standards, Foundation initiatives, and Vision Expo events. 

“This year was defined by real momentum and a shared commitment to the industry we serve,” says Ashley Mills, TVC's CEO. “As our members navigated tariffs and economic uncertainty, The Vision Council served as a steady resource to deliver the research, advocacy, and leadership the industry needed."

The 2025 highlights and accomplishments noted by TVC include: 

• Advancing data-driven insights for the optical industry. TVC says its inSights Research program continued to expand its impact in 2025, providing members with actionable intelligence to better understand consumer behavior and market dynamics. Reports and supplements include quarterly consumer and market updates, eyecare provider surveys, product-specific data tables, optical retail location lists, and the annual Market inSights report.

• Strengthening advocacy and trade leadership. As global trade discussions and tariff developments created uncertainty across the industry, The Vision Council says it played a critical role in keeping members informed and prepared. The organization delivered practical resources, including an exclusive Tariff Dashboard, a real-time tariff developments webpage, and a series of educational webinars, while also engaging directly with officials at the Office of the United States Trade Representative to communicate the real-world impact of tariffs on the optical industry. 

• Leading the development of industry standards. TVC says it continued its long-standing leadership in the development and maintenance of industry standards, supporting innovation while safeguarding product quality and consumer confidence. These efforts, the association says, remain foundational to the industry’s continued growth, consistency, and integrity.

• Expanding access to vision care and education. Through its Foundation, TVC says it expanded access to vision care and education. This was accomplished via strategic partnerships and community-focused initiatives, according to the organization.  Highlights, it says, included National Sunglasses Day celebrations with AccuWeather in New York City and giveaways at Fenway Park, vision screenings through 20/20 Onsite, and educational resources about eye health and optical careers in collaboration with EyeMed.

• Convening the global optical marketplace. Vision Expo events says it successfully brought together the global vision community in Orlando and Las Vegas in 2025, ahead of its transition to 1 annual event in 2026. According to the association, the shows once again served as a hub for innovation, connection, and professional growth, offering attendees more than 200 hours of accredited continuing education and the latest advancements shaping the future of eye care and eyewear through showcases from 300+ exhibiting brands.

• Building connection and leadership across the industry. Through member-focused events, such as the Executive Summit and Lab Leadership Forum, TVC says it continued to foster dialogue, alignment, and leadership at every level of the industry.

As TVC prepares for the year ahead, the association says it remains focused on delivering meaningful value to its members and cultivating collaboration that will shape the future of vision care.