Vision Expo, organized by The Vision Council and RX, has opened submissions for the 2026 Now Awards. For the first time, participation in Vision Expo is not required, allowing companies and creators across the global eyewear industry to enter.

The 2026 program marks the fourth edition of the Now Awards and is presented in partnership with the Accessories Council. Submissions will be evaluated by a panel of judges representing eyewear design, retail, fashion, and education. This year’s judging committee includes  Gary Black, founder of Black Optical; Christian Roth and Eric Domege of Christian Roth Eyewear and the Council of Fashion Designers of America; Selima Salaun, designer and owner of Selima Optique; Victor Sanz, creative director of Tumi; Bob Schulze, owner of Globe Design and Vision; Jennifer Tsai, OD, founder of Line of Sight; and Jeneene Allen, founder and fashion educator at Asgnmt.

Entries will be considered across multiple categories: Best Sunglass (Independent & Branded), Best Optical (Independent & Branded), Best Direct to Consumer, Optical Achievement, Best Emerging Brand, and Ultimate Accessory (presented by the Accessories Council).

Submissions are now open, with entries due by Feb. 9, 2026, and product to be received by Feb. 16.

Vision Expo 2026 will be held March 11-14, 2026, at the Orange County Convention Center in Orlando, FL. The event will host exhibitors, education programs, and product showcases spanning eyewear and eyecare innovation.

Registration and additional event details are available here.