About Eyecare Business

Eyecare Business is dedicated to delivering the most cutting-edge, retail-focused business-building information specifically for eyecare professionals today. Our goal—to provide ECPs with the real-world tools they need to thrive in business, packaged in a highly engaging, user-friendly format that is sophisticated and style-focused.

The established leader in delivering the most usable information for eyecare professionals, Eyecare Business has been serving ECPs for more than 30 years with its intelligent blend of form + function, including:

• Must-Know Eyewear Fashion Trends
• The Most Engaging, Business-Building Tips for Excelling in Optical Today
• Game-Changing, Market-Specific Research Results Revealing Trends in all Key Product Categories
• Insider Intel on Critical Customer Groups, from Millennials and Men to Kids
• The Hottest New Frame + Lens Products (plus the best in all other categories)
• Trendspotting of the Absolute Latest Style, Retail, Consumer, and Optical Trends