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What active consumers want to complement their sports sunwear.
By Marcy Bruch
Counting Beads with Didymium Lenses: Deep Freezing Photochromics: Problem in Kansas; Reality or Myth
By Joseph L. Bruneni
Function and fashion are no longer at odds in the sports eyewear market. A balanced merger of the two in today's frames is appealing to customers who want their technology to look good.
By ERINN MORGAN
One word sums up the new sports eyewear market: Extreme. As extreme sports hit the mainstream, the branding, manufacturing, merchandising, and selling of sports eyewear takes on a radical nature all its own.
By ERINN MORGAN
Safe Spex and Other Malaprops