Articles
Are Lens Warranties Ready For Extinction?
Early guarantees quieted wary consumers. Now often abused, have these warranties outlived their original purpose?
By Joseph L. Bruneni
Ask The Labs
?&A
Catching the Drift of Toric Contact Lenses
Goodbye snowflake lenses, hello snowballing profits
By BARBARA ANAN KOGAN, O.D.
Finance This!
This OLA article discusses why it's time to help your patients finance their eyewear purchases, and how a new program can help you do just that
By Alex Yoho, ABOM
FrameBuyer
Our twice a year section on fashion buying
On the Edge
A walk through new products and market trends that are helping practitioners stay a step ahead through in-office lens edging
By SUSAN P. TARRANT
Redesign, Remodel, or Redecorate?
Think your practice needs a face-lift? You can change your look completely or opt for a mere facial without breaking the bank.
By Martine Rothstein
Things are easier at the top
Ten tips on selling frames and lens products from the top down
By ERINN MORGAN
The Psychology of Color
Understanding and using color to create and send the right messages
By Martine Rothstein
Training Strategies
Focused training plans for new hires--and continued schooling for current employees--keeps the art of high-end optical sales going strong
By ERINN MORGAN