AR For Style: Color-Matching

AR enhances vision through reflection reduction. AR can also enhance appearance in obvious and subtle ways. Help your patients get the most from AR, both visually and cosmetically

By KARLEN MCLEAN

Ask the Labs

So sensitive; paranormal photochromics; lazy frames

By KARLEN MCLEAN

Best Bets

Adding value eyewear to your dispensary doesn’t have to be a gamble, if you play your cards right. The straight deal about adding this bottom-line booster to your practice

By Amy SpiezioPhotography by Peter Baker

Editor's Letter

Grow or Grab

By Stephanie K. De Long

Buyer's Forum

Which Way?

By AMY SPIEZIO

Buyer's Guide

Tools of business

News

Sutherland joins Essilor; On the tube; 5 Questions with Kenmark’s Don Howard

Close Up On Contacts

Teen Fitting Success

By KARLEN MCLEAN

Frame Introductions

New frame introductions

FYI

News bites from the industry

Mido Report

More and More: Mido’s Rx Roll-out

By AMY SPIEZIO

Lines and Launches

What's new for buyers

Last Word

Walk This Way

By ERINN MORGAN

Merchandising Resources

Driving Sales

Short Stop

Stop and think about short corridor PALs for boomers and seniors. Here are ways they can work well for your patients of a certain age

By KARLEN MCLEAN