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New frame introductions
Motive acquired; eye exams made mandatory; VEW recap; 5 questions for Stephen Lovass
Is your inventory passing its best-sold-by date? This guide to other, more efficient and cost-saving methods of moving your merchandise will keep your business fresh without returns
By ERINN MORGAN, Peter Baker
Safety eyewear can be a money maker for your practice, but it’s also your responsibility to educate patients on protecting their eyes
By Lindsey Aspinall Getz, Karlen
The latest frame collections
Poly and Trivex are the strongest, safest lenses on the market today. But there are plenty of other reasons to up your recommendation and sales of this dynamic lens duo
By KARLEN MCLEAN
This OLA article looks at how to increase success in ordering
By Alex Yoho, ABOM