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Editor’s Letter

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First Person

Five Questions for National Optronics’ Andy Huthoefer

Eye on Accessories

Kid Stuff

By Tara Rosenzweig

News

Personnel changes at B&L, Luxottica, and Shamir; REM retools; Santinelli’s online support

Fix and Fit

Do’s and Don’ts of Frame Selection

By Alex Yoho, ABOM

FYI

News bites from the industry

Frame Introductions

New frame introductions

Troubleshooting Tips

Ptosis Diagnosis

By KARLEN MCLEAN

Last Word

Contact Lens Perks for Kids

By Tara Rosenzweig

Training Tactics

Customer Service Checklist

By Valerie Manso

Kid Vision Heroes: Lens Safety, Performance, & Comfort

ECPs can banish discomfort and poor performance so every kid can wear super eyewear

By KARLEN MCLEAN

Kids Rock

Sharp styles in eyewear keep kids in tune with today’s trends

By AMY SPIEZIO

Labs: Making Kids’ Eyewear Easier

Options may be smaller when it comes to kids’ eyewear, but this OLA-sponsored article explores big options for working with labs

Merchandising Resources

Driving sales

Lines & Launches

What’s new for buyers

Taking a Hard Look at the Bottom Line

A look at calculating Return on Investment (ROI) for your advertising dollars

By ERINN MORGAN

Continuing Education

Differentiate Your Practice With Trivex® Material