Ask the Labs

Equipment Advice and Lens Logic

By KARLEN MCLEAN

Buyer's Forum

Clear as Water

By AMY SPIEZIO

Close Up on Contacts

Kid-Smart Fitting Tips

By KARLEN MCLEAN

Continuing Education

Taking the High Road: High-end Dispensing

Eyewear Market Strategies & Styles

A new round of sales tactics can help ease the pain of the current economic woes

First Person

Five Questions for Live’s Eyewear’s Kieran Hardy

News

Gottardi joins Marchon; Transitions Academy; Vision Council Summit

Frame Introductions

New frame introductions

FYI

News bites from the industry

Last Word

Ways to Green Your Office

By ERINN MORGAN

Marketing Matters

Hispanic Market Focus

By ERINN MORGAN

Training Tactics

Improving Communications

By Valerie A. Manso

Focus on Low Vision

Obama’s Agenda...for People with Disabilities

By Lester Marks

Hot Topic

The increasing cost of imports from Chinese manufacturers has many suppliers cutting back in other areas and considering new centers for frame manufacturing

By ERINN MORGAN

Merchandising Resources

Driving sales

Top Trends

A look into what’s on the minds of ECPs around the country

By Stephanie K. De Long

Whether Weather Matters

Can weather intelligence help your business?

By ERINN MORGAN

Solid Single Vision Lens Sales

Why and how to ramp up single vision sales now

By KARLEN MCLEAN

Lenses: The Big Picture

An OLA-sponsored article on avoiding some common dispensing pitfalls

By Alex Yoho, ABOM

New collections

Kenmark’s Phillip Bloch for Hush Puppies Collection; Signature’s Dakota Smith Los Angeles Collection; ClearVision’s Junction City Eyewear; Safilo’s Fossil for Women; Marchon’s Jil Sander

By AMY SPIEZIO

Bookshelf

Eye on the Prize

Merchandising for Dollars

Boost sales with these targeted tips from display-savvy ECPs

Buy Big Sell Big?

As some high-end frame vendors' minimums reach for the sky, we dig in to find out how retailers are wading through a sea of product requirements to merchandise their luxury assortments appropriately

By ERINN MORGAN

Modern Retailing's Top 3 Merchandising Trends

A look outside the optical industry reveals cutting-edge tactics that can be brought into the dispensary

Editor's Letter

Light a Candle

Pairing Up for Sales

Why selling in twos can benefit your bottom line

Lessons in Luxury

Experts’ insights on the luxury market and what’s to come

By Lindsey Getz, Contributing Editor

Welcome

Can Merchandising Really Boost Sales?

World View

Hot List

Work Bench

Adding Sparkle to Eyewear

By Tara Rosenzweig

Looking Up

Today's luxury eyewear is defined by far more than a brand. These frames represent the best of the best.

By AMY SPIEZIO

Sponsors' Gallery

The optical industry's newest products and promotions

Stellar Service

Playing in the Big League

By Lee Ann Murphy

Money Talk

Survival Tactics

By AMY SPIEZIO

Technical Innovations

From new materials to unique construction techniques, the top-of-the-line just got a bit higher

Screenings

Generation Luxe

The 6 Irrefutable Rules of Luxury Eyewear Display

Displaying luxury eyewear to produce maximum sales is more of an art than a science, but following these rules will increase your likelihood of success in the luxury eyewear sales arena

By Barbara L. Wright, C.I.D.

The Art and Science of AR

The function and fashion of anti-reflective lenses

By KARLEN MCLEAN

The Sporting Life

For those who want to be active, or just look that way, the luxury design options are off and running