Affordable Fashions

Frame fashions meet market demand for style and affordability with a fresh crop of brands and marketing strategies

By AMY SPIEZIO

Ask the Labs

Processing and Prescribing Possibilities

By KARLEN MCLEAN

First Person

Five Questions for Marchon’s Claudio Gottardi

News

New Charmant CEO, Vision Expo East and Mido wrap-ups, Essilor Tour, Transitions Tourney

By EB Staff

Frame Introductions

New frame introductions

FYI

News bites from the industry

By Tara Rosenzweig

Last Word

What Makes Customers Buy

By KARLEN MCLEAN

The Staffing Doctor

Avoiding Hiring Pitfalls

By Daniel Abramson

Focus on Low Vision

Spreading the Word

By ERINN MORGAN

Hot Topic: Can Clicks Build Bricks?

Why your website could be your best marketing tool—plus eight low-cost ways you can capitalize on it to support your location

By ERINN MORGAN

Merchandising Magic

Hot trends in store design and visual merchandising

By ERINN MORGAN

Lenses: Touchpoints and Internal Marketing

Think globally, act locally? When it comes to updating your internal lens marketing strategy, think locally, act internally

By KARLEN MCLEAN

Lines & Launches

What’s new for buyers

Merchandising Resources

Driving sales

Continuing Education

Learn what's new and review what's tried and true about single vision to help your practice and professionalism thrive