Articles
A Unique Enterprise
By ERINN MORGAN
As the Frame Turns
Why electronic inventory control systems can save you money—plus, how to select the right one for your office
By ERINN MORGAN
News
Safilo in the news; executive appointments at Essilor Vision Foundation and Lighthouse, ABO-NCLE conference wrap-up
FYI
News bites from the industry
Frame Introductions
New frame introductions
The New Golden Rule
On the path to a value optical experience, patients seek lower prices, but that doesn’t mean they’re ready to give up style—or quality—in the process
By Amy Spiezio Photography by Peter Baker
Hot Topic: Dollars and Sense
An inside view of the real cost of a website—and why this investment may be worth every penny
By ERINN MORGAN
Inside Out: Trends in Lens R&D
A look at the progress and potential of new products in the lens marketplace spurred by the digital processing revolution
By KARLEN MCLEAN
Merchandising Resources
Driving sales
Lines & Launches
What’s new for buyers