Beyond Good, Better, & Best

Variable corridor PALs

By KARLEN MCLEAN

Big Impact, Small Budget

Quick dispensary design fixes that will wow customers without breaking the bank

By ERINN MORGAN

Buyer's Forum

Green is Still Good

By AMY SPIEZIO

First Person

Five Questions for Safilo’s Ross Brownlee

News

Carl Zeiss extends lens partnership, Seiko adds lab partners, ProFit and Rodenstock strike a deal, License Lineup, Chain Link, Web World

Troubleshooting Tips

Tinting: Types and Tips

By KARLEN MCLEAN

Focus On Low Vision News

FYI

News bites from the industry

Frame Introductions

New Frame Introductions

Last Word

Optical Buyer’s Remorse

By KARLEN MCLEAN

Marketing Matters

Assessing Patient Retention

By Melissa Neill

Fix and Fit

Removing Broken Screws

By Alex Yoho, ABOM

Training Tactics

How to Manage Everyday Work Pressure

By Valerie Manso

Hot Topic: How Much Is an Optometry Practice Really Worth?

How the price of a practice can be determined in today's business world

By Greg Stockbridge, OD, MBA, and

Merchandising Resources

Driving sales

Lines and Launches

Viva International Group’s Harley-Davidson Rx Sunwear; Modo Eyewear’s Eco; A&A’s Quiksilver; Altair’s UltraClip; ic! Berlin’s Freitag limited edition; Luxottica’s Ray-Ban Tech

By AMY SPIEZIO

The Free-form Experiment

In this OLA-sponsored article, learn how to build better business with free-form technology

By Alex Yoho, ABOM

Natural Beauties

Organic influences are in full bloom as eyewear and sunwear show off flowers, butterflies, and more

By AMY SPIEZIO

Runway Roundup

The top tends on tap for fall fashion

By ERINN MORGAN

down to EARTH

An up-close interview with NASA's Former Chief Optometrist

Editor's Letter

Keeping in Touch

Profitable Options

An inside look at how the industry's competitive

End Notes

Targeting the New Luxury

Lessons Learned

Most things in Human Space Flight are dependent upon Visualization of Targets; and Tolerances for error are Minimal at Best

By KEITH MANUEL, O.D.

The Customer In Focus

ECPs Speak out on Vendor selection and ClearVision's role with their Businesses

In Person

Luxury Project

By Michael Kors

Our Ongoing Commit

Enhancing your lifestyle

Welcome

Does Vendor Selection Matter?

Kids' Shop

Children's ophthalmic eyewear and sunglasses feature luxurious details that appeal to the younger set

ment to...

What is the TruCost™ of Your Frames?

How vendor selection can impact what your eyewear really costs

Screening Room

A Slice of Life

True Testimonials

Real people. Real problems. Real solutions.

Lens Brand Power

Get it, Work it, Keep it going Strong

By KARLEN MCLEAN

UV & U

Work Bench

Partners in Design

By Tara Rosenzweig

You Asked...

Your eyecare professional is here to solve your entire family's visual wants and needs

More than Meets the Eye

Layers and levels, surfaces and textures in eyewear and sunwear tell a story that goes beyond basic glamour

By AMY SPIEZIO

Sound Scaping

Is your practice’s sound track a hit or a miss?

By ERINN MORGAN

Sponsors' Product Gallery

The Optical Industry's Newest Products and Promotions

Sports Roundup

Getting into top gear just got easier with the latest elite sports eyewear