Adding on Profit

AR provides great visual benefits for your patients, but can also create a significant impact on your bottom line

By SUSAN P. TARRANT

Ask the Labs

Polarized Pointers

Business 101

Shiny Toy Syndrome

Buyer's Guide

Tools of the business

News

VEW Round up, On the Town, License Lineup

By the Numbers

That Which Gets Measured, Improves

By Al Cleinman

FYI

News bits from the industry

Last Word

Email Mistakes

Frame Introductions

New frame releases

New Horizons in Frame Production

Greatly improved quality and reliability have elevated attitudes about a product’s “Made in China” stamp

Lines and Launches

What’s new for buyers

Merchandising Resources

Sales drivers and promotions

The Silent Thief

How to stop a burgeoning electronic medical records theft business from affecting your business

By ERINN MORGAN

The New Value: Enriching the Frame buying Experience

Brands and relationships help build a smarter equation to answer the problem: What equals value in eyewear?

By AMY SPIEZIO

Part 1: Understanding PRISM

A look at how prisms deviate light and are the basis for all corrective lenses

By JENEAN CARLTON, ABOC, NCLC

Trends Now

Seasonal Selling