Ask the Labs

Thickness Issues

Digital Eyes

A look at some strategies for educating patients about what can be done to make them more comfortable in front of the small screen

By SUSAN TARRANT

First Person

Five questions for The Vision Council’s Raanan Naftalovich

News

Cool Clicks, License Lineup

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Integrating In-Store

Trends Now

Mad for Mirrors

Focus on Low Vision

Low Vision in Focus This Spring

By the year

Merchandising Resources

Sales drivers and promotions

Retail Ops

Resistance vs. Proof

Lines & Launches

What’s new for buyers

Springtime for Rimless

Why this minimalistic eyewear category is in full bloom

By ERINN MORGAN

The Standards of Our Industry

An explanation of our current standards, sponsored by The Vision Council Optical Lab Division

By Alex Yoho, ABOM

The Cutting Edge

Five in-office finishing trends that can benefit patient service and your bottom line

By SUSAN TARRANT