Features
Cool Comfort.
Here, we serve up six of fall’s most stunning eyewear trends for women with serious appeal—and deliver women’s looks for a whole new generation of wearers.
By ERINN MORGAN
The Essential [Covid-Now] Staff Training Guide.
Covid’s still here—and the stress is real. How can you keep up with educating staff to navigate the ever-changing (and consistently challenging) landscape? Read on for 5 critical strategies.
By Stephanie K. De Long
Capture the Sale.
One optometry pro (and #EBGameChanger) shares specific steps on succeeding at doctor-driven dispensing for spectacle lenses.
By Eric White, O.D.
Departments
Optometric Business Tracker
The fiscal fourth quarter kicks off this month. How are eyecare businesses across the country trending in terms of exams and product sales? EB and GPN Technologies reveal coast-to-coast data on key trends to keep on your radar.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares how to successfully embark on the fourth fiscal quarter with a checklist of attainable business goals.
By Sheena Taff
Staff Training
Ensure staff has adapted to the Covid-caused consumer metamorphosis with key tips from top human behavior specialist Colette Carlson.
By Kerri Ann DeCindis
The Communication Masterclass
Every business, at some point, gets swept up in controversy. Got trouble? Here’s what to do.
By Denise Power
Lab Insider
As Covid-19 caused companies to cut back, one independent optical chain added a full digital lab.
By Stephanie K. De Long
The OD Connection
Perplexed by seemingly daily changes to mid-pandemic protocols? Here’s a look at what O.D.s and practice owners need to know to move forward, successfully.
By Stephanie K. De Long
#EBNewProducts
By Kerri Ann DeCindis
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
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