3D Eyewear: Optical’s New Wave

Getting your dispensary ready for the next-generation option in multiple-pair sales

Ask the Labs

Clean Lenses and Tool Trials

Buyer’s Forum

Techno Choices

Buyer’s Guide

Tools of the business

Editor’s Letter

Happy 25th

News

ABO-NCLE's New Protocols, License Lineup, Web Watch

By Alicia Isenberg

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Chicken or Egg?

Retrospectives

Optical or Sales Personnel... A timeless topic from April 1986

By the Numbers

Some Sobering Math

Hot Topic: Scribes in Optometry

Recent changes in eyecare delivery are making the use of scribes smart business and medicine

By ALLAN BARKER, O.D., and

Merchandising Resources

Sales drivers and promotions

Single Vision Lenses

Reenergize, reestablish, or establish a successful single vision approach in your practice

Lines & Launches

What’s new for buyers

Store Decor: Senior Management

Strategies for catering to your important aging customer base

By ERINN MORGAN