Features
Color Story.
EB's signature fashion shoot turns the lens on eyewear perfectly fit for trend-aware tweens and preteens.
By ERINN MORGAN
The (Expanding) Role of Staff in Myopia Management
Developing a successful myopia management specialty today requires a new outlook on patient education-one built on a cohesive practice team effort with clear and consistent messaging.
By Sheena Taff
The Myopia x Opticians Control Survey Results
We surveyed opticians across the country on their attitudes on and knowledge of myopia control. Their responses may just surprise you.
By ERINN MORGAN
Web Exclusives
Translating Super Customer Service into Solid Sales
Staff Training Tips: June
Departments
Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The EB Optical Checklist
Optician + optical manager Sheena Taff reveals a step-by-step guide to keeping positive momentum in your business throughout the summer.
By Sheena Taff
Back to Basics
In the latest installment of EB’s back-to-basics series, we provide a focus on key tips for selecting and fitting kids’ eyeglass frames and lenses.
By Sheena Taff
Contact Lenses
A new report on dual wear in contact lenses and glasses outlines why it makes sense to offer patients the best of both worlds.
By Veronica Daub
#EBNewProducts
By Kerri Ann DeCindis
ICYMI
[In Case You Missed It]